Global Certificate in Book Marketing and International Distribution
-- ViewingNowThe Global Certificate in Book Marketing and International Distribution is a comprehensive course that equips learners with the essential skills necessary for success in the booming publishing industry. This course is vital in a time when the demand for experts who can navigate the complex world of book marketing and distribution is at an all-time high.
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GBP £ 140
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Book Marketing Fundamentals โข Understanding the book market, target audience analysis, creating a unique value proposition, branding and positioning, go-to-market strategies
โข Digital Marketing for Books โข Author platforms, social media marketing, email marketing, content marketing, online advertising, book metadata optimization
โข Traditional Marketing Channels โข Print advertising, book fairs, media coverage, book signings, library and school outreach, book clubs
โข Book Publicity and Promotion โข Press releases, book reviews, author interviews, influencer marketing, giveaways and contests, book awards and competitions
โข International Book Distribution โข Understanding the global book market, export regulations, shipping and logistics, distribution agreements, pricing strategies
โข E-book Distribution and Sales โข E-book formats, digital rights management, aggregators and distributors, online retailers, direct-to-consumer sales
โข Book Printing and Production โข Print-on-demand, offset printing, cover design, interior layout, paper quality, printing specifications
โข Data Analysis and Metrics โข Sales tracking, market research, customer feedback, website analytics, return on investment
โข Legal and Contractual Issues โข Copyright law, contracts and agreements, intellectual property protection, tax and financial considerations, fair use and public domain.
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