Executive Development Programme in Brand Identity: Strategic Marketing
-- ViewingNowThe Executive Development Programme in Brand Identity: Strategic Marketing is a certificate course designed to empower professionals with the skills to create and manage effective brand strategies. In an era where brand identity is crucial, this programme meets the increasing industry demand for experts who can drive business growth through powerful branding.
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⢠Unit 1: Introduction to Brand Identity
⢠Unit 2: The Role of Strategic Marketing in Brand Development
⢠Unit 3: Understanding the Target Audience and Market Segmentation
⢠Unit 4: Crafting a Unique Selling Proposition (USP)
⢠Unit 5: Developing a Visual Brand Language
⢠Unit 6: Building a Consistent Brand Voice and Messaging Strategy
⢠Unit 7: Leveraging Digital Channels for Brand Identity Development
⢠Unit 8: Measuring and Analyzing Brand Equity
⢠Unit 9: Protecting and Enforcing Brand Identity
⢠Unit 10: Leading Brand Identity Initiatives in the C-Suite
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