Executive Development Programme in Brand Identity: Strategic Marketing

Name: Executive Development Programme in Brand Identity: Strategic Marketing
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The Executive Development Programme in Brand Identity: Strategic Marketing is a certificate course designed to empower professionals with the skills to create and manage effective brand strategies. In an era where brand identity is crucial, this programme meets the increasing industry demand for experts who can drive business growth through powerful branding.

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AboutThisCourse

Learners will gain a deep understanding of brand identity, equity, and management, enabling them to create compelling brand value propositions. They will also learn to leverage data analytics for strategic marketing decisions. The course equips learners with essential skills in brand storytelling, digital marketing, and customer experience management. By the end of the programme, learners will be able to lead brand identity projects, contribute to strategic marketing efforts, and drive business growth. This course is a valuable investment for marketing professionals, business leaders, and entrepreneurs looking to advance their careers in strategic brand management.

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CourseDetails

• Unit 1: Introduction to Brand Identity
• Unit 2: The Role of Strategic Marketing in Brand Development
• Unit 3: Understanding the Target Audience and Market Segmentation
• Unit 4: Crafting a Unique Selling Proposition (USP)
• Unit 5: Developing a Visual Brand Language
• Unit 6: Building a Consistent Brand Voice and Messaging Strategy
• Unit 7: Leveraging Digital Channels for Brand Identity Development
• Unit 8: Measuring and Analyzing Brand Equity
• Unit 9: Protecting and Enforcing Brand Identity
• Unit 10: Leading Brand Identity Initiatives in the C-Suite

CareerPath

The **Executive Development Programme in Brand Identity: Strategic Marketing** focuses on developing professionals to excel in the following key roles driving the UK market trends: 1. **Brand Identity Strategist**: With a 45% share in the job market, these professionals lead the development and execution of brand strategies, ensuring consistent messaging and visual identity. 2. **Marketing Manager**: Holding 26% of the opportunities, Marketing Managers oversee marketing efforts, implementing campaigns, tracking performance, and managing budgets. 3. **Creative Director**: With 15% of the demand, Creative Directors lead the design team, developing innovative concepts and maintaining brand identity across channels. 4. **Graphic Designer**: At 14%, Graphic Designers create visual elements for branding, advertising, and promotional materials, ensuring consistent brand identity. These roles showcase a strong demand for strategic marketing and brand identity skills in the UK, requiring professionals to stay updated with industry trends and continuously develop their expertise.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN BRAND IDENTITY: STRATEGIC MARKETING

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London School of International Business (LSIB)

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05 May 2025

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