Global Certificate in Snapchat: Mobile Advertising
-- ViewingNowThe Global Certificate in Snapchat: Mobile Advertising is a comprehensive course designed to empower learners with the skills to excel in mobile advertising, specifically on Snapchat. This course is critical in today's digital age, where businesses are increasingly leveraging social media platforms for marketing.
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⢠Unit 1: Introduction to Snapchat Advertising â Understanding the Snapchat platform, its user base, and unique advertising opportunities.
⢠Unit 2: Snapchat Ad Formats â Exploring Snapchat's ad formats, such as Snap Ads, Filters, Lenses, and Story Ads.
⢠Unit 3: Setting Up a Snapchat Ad Account â Creating a Snapchat Ads account, setting up billing information, and understanding the Ads Manager interface.
⢠Unit 4: Targeting & Audience Selection â Learning about Snapchat's targeting options, including demographics, interests, behaviors, and custom audiences.
⢠Unit 5: Snapchat Ad Campaign Management â Best practices for creating, launching, and managing Snapchat ad campaigns.
⢠Unit 6: Measuring Snapchat Ad Performance â Understanding Snapchat's ad metrics, such as swipe-ups, impressions, and reach, and how to use them to optimize campaigns.
⢠Unit 7: Snapchat Pixel & Tracking â Installing the Snapchat Pixel, tracking conversions, and optimizing campaigns for specific goals.
⢠Unit 8: Snapchat Ad Creative Best Practices â Best practices for creating eye-catching and engaging Snapchat ad creative.
⢠Unit 9: Case Studies & Real-World Examples â Examining successful Snapchat ad campaigns and analyzing what made them successful.
⢠Unit 10: Future Trends in Snapchat Advertising â Keeping up with the latest trends and
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