Global Certificate in Snapchat: Mobile Advertising

Name: Global Certificate in Snapchat: Mobile Advertising
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The Global Certificate in Snapchat: Mobile Advertising is a comprehensive course designed to empower learners with the skills to excel in mobile advertising, specifically on Snapchat. This course is critical in today's digital age, where businesses are increasingly leveraging social media platforms for marketing.

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AboutThisCourse

With over 210 million daily active users, Snapchat offers a vast, untapped market for businesses. This course equips learners with the knowledge to navigate this platform, understand its unique user behavior, and create compelling ads that drive conversions. Learners will gain hands-on experience in creating Snapchat ads, managing advertising campaigns, and analyzing campaign performance. They will also understand how to integrate Snapchat advertising with overall marketing strategies. This course is a stepping stone for career advancement in digital marketing, social media management, and advertising. It provides a specialized skill set that is in high demand in today's industry, giving learners a competitive edge in the job market.

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CourseDetails

• Unit 1: Introduction to Snapchat Advertising – Understanding the Snapchat platform, its user base, and unique advertising opportunities.
• Unit 2: Snapchat Ad Formats – Exploring Snapchat's ad formats, such as Snap Ads, Filters, Lenses, and Story Ads.
• Unit 3: Setting Up a Snapchat Ad Account – Creating a Snapchat Ads account, setting up billing information, and understanding the Ads Manager interface.
• Unit 4: Targeting & Audience Selection – Learning about Snapchat's targeting options, including demographics, interests, behaviors, and custom audiences.
• Unit 5: Snapchat Ad Campaign Management – Best practices for creating, launching, and managing Snapchat ad campaigns.
• Unit 6: Measuring Snapchat Ad Performance – Understanding Snapchat's ad metrics, such as swipe-ups, impressions, and reach, and how to use them to optimize campaigns.
• Unit 7: Snapchat Pixel & Tracking – Installing the Snapchat Pixel, tracking conversions, and optimizing campaigns for specific goals.
• Unit 8: Snapchat Ad Creative Best Practices – Best practices for creating eye-catching and engaging Snapchat ad creative.
• Unit 9: Case Studies & Real-World Examples – Examining successful Snapchat ad campaigns and analyzing what made them successful.
• Unit 10: Future Trends in Snapchat Advertising – Keeping up with the latest trends and

CareerPath

In the ever-evolving digital landscape, mobile advertising has become a critical component of successful marketing strategies. Our Global Certificate in Snapchat: Mobile Advertising is designed to equip learners with sought-after skills in mobile advertising, focusing on the popular platform Snapchat. Let's explore the opportunities, salary ranges, and skill demand in the UK for professionals in this field through a captivating 3D pie chart. The Mobile Advertising Specialist role focuses on creating and managing mobile advertising campaigns, ensuring optimal performance and return on investment. With an in-depth understanding of mobile platforms, such as Snapchat, these professionals excel in captivating audiences and driving business growth. According to our research, the demand for Mobile Advertising Specialists stands at approximately 45% of the job market. A Social Media Manager oversees an organisation's social media presence, crafting engaging content, and fostering a strong brand image. As mobile advertising becomes more prevalent, Social Media Managers must be well-versed in mobile advertising trends and platforms like Snapchat to maximise their company's social media impact. In the UK, around 30% of job opportunities in the field emphasise mobile advertising expertise. Lastly, the Digital Marketing Coordinator role requires managing and executing various digital marketing initiatives, including mobile advertising campaigns. As mobile devices continue to dominate internet usage, Digital Marketing Coordinators must stay updated on mobile advertising trends to ensure their strategies remain effective and cutting-edge. In the UK, approximately 25% of Digital Marketing Coordinator positions require Snapchat mobile advertising skills. In conclusion, our Global Certificate in Snapchat: Mobile Advertising prepares learners for an exciting and ever-evolving career path in mobile advertising. With promising job market trends, salary ranges, and skill demand in the UK, now is the perfect time to invest in your future with our comprehensive programme.

EntryRequirements

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ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN SNAPCHAT: MOBILE ADVERTISING

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London School of International Business (LSIB)

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05 May 2025

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