Global Certificate in Market Positioning and Customer Engagement
-- ViewingNowThe Global Certificate in Market Positioning and Customer Engagement is a comprehensive course designed to equip learners with essential skills for career advancement in today's competitive business landscape. This course emphasizes the importance of understanding customer needs, building strong relationships, and creating effective marketing strategies to drive business growth.
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Unit 1: Introduction to Market Positioning and Customer Engagement
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Unit 2: Understanding Target Markets and Customer Segmentation
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Unit 3: Competitive Analysis and SWOT Analysis
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Unit 4: Developing a Unique Selling Proposition (USP)
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Unit 5: Crafting a Value Proposition for Customer Engagement
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Unit 6: Building a Brand Identity and Positioning Strategy
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Unit 7: Multi-Channel Customer Engagement Strategies
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Unit 8: Metrics and Analytics for Measuring Market Positioning and Customer Engagement
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Unit 9: Leveraging Customer Feedback and Reviews
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Unit 10: Case Studies on Successful Market Positioning and Customer Engagement
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