Executive Development Programme in Strategic Product Positioning
-- ViewingNowThe Executive Development Programme in Strategic Product Positioning is a certificate course designed to empower professionals with the skills necessary to excel in today's competitive business landscape. This programme emphasizes the importance of strategic product positioning in driving business growth and success.
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⢠Strategic Product Positioning: An Introduction
⢠Understanding the Market: Competitive Analysis and Market Research
⢠Product Differentiation: Identifying and Communicating Unique Selling Propositions
⢠Target Audience Analysis: Segmentation, Identification, and Prioritization
⢠Brand Development: Building and Maintaining a Strong Brand Image
⢠Product Life Cycle Management: Positioning Products at Different Stages
⢠Go-to-Market Strategy: Launching and Promoting Products Effectively
⢠Metrics and Measurement: Tracking and Analyzing Product Performance
⢠Case Studies and Best Practices: Learning from Real-World Examples
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