Executive Development Programme in Strategic Product Positioning

Name: Executive Development Programme in Strategic Product Positioning
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The Executive Development Programme in Strategic Product Positioning is a certificate course designed to empower professionals with the skills necessary to excel in today's competitive business landscape. This programme emphasizes the importance of strategic product positioning in driving business growth and success.

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AboutThisCourse

In an era where product differentiation is crucial, this course is in high demand across various industries. It equips learners with the essential skills to analyze market trends, understand customer needs, and develop effective positioning strategies that set products apart from competitors. By completing this programme, learners will gain a comprehensive understanding of the strategic product positioning process, including market research, competitive analysis, and value proposition development. They will also learn how to communicate positioning strategies effectively to stakeholders and measure the success of their initiatives. With a focus on practical application, this course provides learners with the tools and techniques necessary to drive innovation, increase market share, and advance their careers in product management, marketing, and related fields.

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CourseDetails

• Strategic Product Positioning: An Introduction
• Understanding the Market: Competitive Analysis and Market Research
• Product Differentiation: Identifying and Communicating Unique Selling Propositions
• Target Audience Analysis: Segmentation, Identification, and Prioritization
• Brand Development: Building and Maintaining a Strong Brand Image
• Product Life Cycle Management: Positioning Products at Different Stages
• Go-to-Market Strategy: Launching and Promoting Products Effectively
• Metrics and Measurement: Tracking and Analyzing Product Performance
• Case Studies and Best Practices: Learning from Real-World Examples

CareerPath

The Executive Development Programme in Strategic Product Positioning equips you with the skills to excel in various product-related roles in the UK market. This programme focuses on honing your abilities in product management, product marketing management, business development management, and product design. In the UK, the demand for these roles is robust, with product managers and product marketing managers being the most sought-after professionals. The average salary range for these roles varies, with product managers earning a median of £55,000 per year and product marketing managers earning around £48,000 annually. Business development managers and product designers typically earn £42,000 and £38,000, respectively. The Google Charts 3D Pie Chart below showcases the distribution of these roles, providing insights into the industry's needs. By participating in the Executive Development Programme, you'll enhance your skillset and become a valuable asset in the ever-evolving UK market. Confidence: 85%

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN STRATEGIC PRODUCT POSITIONING

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London School of International Business (LSIB)

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05 May 2025

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