Advanced Certificate in CRM for Customer-Centricity

Name: Advanced Certificate in CRM for Customer-Centricity
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The Advanced Certificate in CRM for Customer-Centricity is a comprehensive course designed to empower professionals with the essential skills required to excel in customer relationship management. This certificate course highlights the importance of a customer-centric approach in today's business landscape, where building long-term customer relationships is vital for organizational success.

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AboutThisCourse

In an era of hyper-competition, where customer experience is the key differentiator, this course is in high demand across industries. It equips learners with the latest CRM strategies, tools, and techniques to deliver exceptional customer experiences, foster customer loyalty, and drive revenue growth. By mastering the art of customer-centricity, learners will enhance their professional skillset, increase their marketability, and advance their careers in various sectors, including marketing, sales, customer service, and operations.

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CourseDetails

• Advanced CRM Strategies & Customer-Centricity: Understanding the core principles of customer-centricity and how to develop advanced CRM strategies to drive customer engagement, loyalty, and retention.
• Multi-Channel CRM & Customer Experience Management: Learning to manage and optimize customer interactions across multiple channels, enhancing the overall customer experience and journey.
• CRM Data Analytics & Insights: Analyzing CRM data to gain valuable insights into customer behavior, preferences, and needs, and using these insights to drive personalized and targeted marketing campaigns.
• CRM Integration with Marketing Automation & Sales: Integrating CRM with marketing automation and sales platforms to streamline workflows, improve data accuracy, and enhance collaboration between teams.
• Social CRM & Listening Platforms: Leveraging social media for customer engagement, monitoring brand mentions, and gathering customer feedback to inform product development and marketing strategies.
• Mobile CRM & Remote Work: Managing customer relationships on-the-go through mobile CRM platforms, and enabling remote work through virtual collaboration and communication tools.
• CRM for E-commerce & Online Retail: Implementing CRM strategies for e-commerce and online retail, including personalized product recommendations, abandoned cart recovery, and post-purchase follow-up.
• CRM Security & Data Privacy: Ensuring CRM data is secure and GDPR-compliant, and implementing best practices for data privacy and protection.
• CRM Change Management & Adoption: Managing change and ensuring successful adoption of CRM systems within the organization, including training, support, and communication strategies.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE IN CRM FOR CUSTOMER-CENTRICITY

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London School of International Business (LSIB)

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05 May 2025

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