Advanced Certificate in Next-Gen Marketing Channel Tracking

Name: Advanced Certificate in Next-Gen Marketing Channel Tracking
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The Advanced Certificate in Next-Gen Marketing Channel Tracking is a career-propelling course designed to equip learners with cutting-edge skills in multi-channel tracking and data analysis. In an era where marketing has evolved into a digital-first approach, understanding and measuring cross-channel customer journeys is crucial.

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AboutThisCourse

This course is vital for marketing professionals seeking to stay ahead in the rapidly changing industry, providing them with the knowledge and tools to optimize marketing spend, enhance customer experiences, and drive business growth. By mastering next-generation tracking methodologies, learners will be able to demonstrate ROI, inform strategic decisions, and boost their organization's marketing performance. By earning this advanced certification, learners will solidify their industry standing and showcase their expertise in marketing channel tracking, a skillset highly sought after by top employers. By the end of the course, learners will have honed their analytical abilities, gained hands-on experience with industry-leading tools, and be prepared to excel in their marketing careers.

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CourseDetails

• Unit 1: Introduction to Next-Gen Marketing Channel Tracking
• Unit 2: Multi-Touch Attribution Models
• Unit 3: Marketing Analytics Tools and Techniques
• Unit 4: Cross-Device Tracking and Targeting
• Unit 5: Data Visualization and Reporting in Marketing Channel Tracking
• Unit 6: Predictive Analytics and Machine Learning in Marketing
• Unit 7: Social Media Listening and Engagement Tracking
• Unit 8: Email Marketing Automation and Analytics
• Unit 9: Mobile Marketing Analytics and Optimization
• Unit 10: Advanced SEO and SEM Strategies for Channel Tracking

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE IN NEXT-GEN MARKETING CHANNEL TRACKING

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London School of International Business (LSIB)

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05 May 2025

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