Executive Development Programme in PR: AI and Brand Storytelling

Name: Executive Development Programme in PR: AI and Brand Storytelling
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The Executive Development Programme in PR: AI and Brand Storytelling is a certificate course designed to empower modern PR professionals with the latest tools and techniques. This programme emphasizes the integration of artificial intelligence (AI) in PR strategies and the art of crafting compelling brand stories.

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AboutThisCourse

The course is crucial in today's data-driven world, where AI is revolutionizing the way businesses communicate and engage with their audiences. With the growing industry demand for PR professionals skilled in AI and brand storytelling, this course equips learners with essential skills for career advancement. It offers hands-on experience in leveraging AI technologies for data-driven PR decisions, measuring campaign performance, and creating captivating narratives. By the end of the course, learners will be able to combine the power of AI and storytelling to build strong, authentic relationships between brands and their stakeholders, ensuring success in the ever-evolving PR landscape.

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CourseDetails

• Unit 1: Introduction to PR & AI in Business
• Unit 2: Leveraging AI for PR Strategy
• Unit 3: AI-Driven PR Analytics & Insights
• Unit 4: AI Tools for Media Monitoring & Outreach
• Unit 5: Building Authentic Brand Storytelling
• Unit 6: Telling Compelling Brand Stories with AI
• Unit 7: Data-Driven Storytelling Approaches
• Unit 8: Ethical Considerations in AI-Enhanced PR
• Unit 9: Future Trends: AI & PR in the Digital Age
• Unit 10: PR Crisis Management & AI

CareerPath

The **Executive Development Programme in PR: AI and Brand Storytelling** showcases the following roles with their corresponding job market trends: - PR & Communications Manager: 35% - Digital PR Specialist: 25% - AI Communications Consultant: 20% - Content Developer (AI tools): 15% - Brand Storytelling Strategist: 5% These percentages reflect the increasing demand for professionals skilled in AI-driven PR and brand storytelling, highlighting the need for specialized training and development in the UK.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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EXECUTIVE DEVELOPMENT PROGRAMME IN PR: AI AND BRAND STORYTELLING

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London School of International Business (LSIB)

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05 May 2025

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