Executive Development Programme in PR: AI and Brand Storytelling
-- ViewingNowThe Executive Development Programme in PR: AI and Brand Storytelling is a certificate course designed to empower modern PR professionals with the latest tools and techniques. This programme emphasizes the integration of artificial intelligence (AI) in PR strategies and the art of crafting compelling brand stories.
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โข Unit 1: Introduction to PR & AI in Business
โข Unit 2: Leveraging AI for PR Strategy
โข Unit 3: AI-Driven PR Analytics & Insights
โข Unit 4: AI Tools for Media Monitoring & Outreach
โข Unit 5: Building Authentic Brand Storytelling
โข Unit 6: Telling Compelling Brand Stories with AI
โข Unit 7: Data-Driven Storytelling Approaches
โข Unit 8: Ethical Considerations in AI-Enhanced PR
โข Unit 9: Future Trends: AI & PR in the Digital Age
โข Unit 10: PR Crisis Management & AI
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