Executive Development Programme in Market Intelligence Strategy

Name: Executive Development Programme in Market Intelligence Strategy
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The Executive Development Programme in Market Intelligence Strategy is a certificate course designed to equip learners with essential skills for data-driven decision making in the business world. This programme emphasizes the importance of market intelligence in formulating effective business strategies, identifying new opportunities, and mitigating risks.

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AboutThisCourse

In today's data-driven economy, there is an increasing demand for professionals who can analyze market trends, consumer behavior, and competitive landscapes. This course provides learners with the tools and techniques necessary to collect, analyze, and interpret market data, and use it to inform strategic business decisions. By completing this programme, learners will gain a competitive edge in their careers, with the ability to provide valuable insights and recommendations to their organizations. The course covers a range of topics, including market research methods, data analysis, competitive intelligence, and strategic planning, ensuring that learners have a well-rounded understanding of market intelligence strategy. Overall, the Executive Development Programme in Market Intelligence Strategy is an essential course for any professional looking to advance their career in a data-driven business environment.

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CourseDetails

• Market Intelligence Foundation: Understanding the basics of market intelligence, its importance, and the role of an executive in strategy development.

• Competitive Intelligence: Gathering, analyzing, and utilizing information about competitors to create a competitive advantage.

• Market Research Techniques: Utilizing qualitative and quantitative research methods to gather insights about the market and customers.

• Market Segmentation and Targeting: Identifying and targeting specific customer segments to maximize business opportunities.

• Product and Service Innovation: Leveraging market intelligence to drive product and service innovation, ensuring alignment with customer needs and market trends.

• Strategic Decision Making: Incorporating market intelligence into strategic decision-making processes to improve organizational performance.

• Market Intelligence Tools and Technologies: Exploring various market intelligence tools, platforms, and technologies to streamline processes and improve efficiency.

• Data Analysis and Visualization: Analyzing and visualizing market intelligence data to derive actionable insights and support strategic decision-making.

• Intelligence Sharing and Collaboration: Establishing effective communication channels and collaboration practices to share market intelligence within the organization.

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ProficiencyEnglish
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN MARKET INTELLIGENCE STRATEGY

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London School of International Business (LSIB)

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05 May 2025

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