Executive Development Programme in Market Intelligence Strategy
-- ViewingNowThe Executive Development Programme in Market Intelligence Strategy is a certificate course designed to equip learners with essential skills for data-driven decision making in the business world. This programme emphasizes the importance of market intelligence in formulating effective business strategies, identifying new opportunities, and mitigating risks.
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โข Market Intelligence Foundation: Understanding the basics of market intelligence, its importance, and the role of an executive in strategy development.
โข Competitive Intelligence: Gathering, analyzing, and utilizing information about competitors to create a competitive advantage.
โข Market Research Techniques: Utilizing qualitative and quantitative research methods to gather insights about the market and customers.
โข Market Segmentation and Targeting: Identifying and targeting specific customer segments to maximize business opportunities.
โข Product and Service Innovation: Leveraging market intelligence to drive product and service innovation, ensuring alignment with customer needs and market trends.
โข Strategic Decision Making: Incorporating market intelligence into strategic decision-making processes to improve organizational performance.
โข Market Intelligence Tools and Technologies: Exploring various market intelligence tools, platforms, and technologies to streamline processes and improve efficiency.
โข Data Analysis and Visualization: Analyzing and visualizing market intelligence data to derive actionable insights and support strategic decision-making.
โข Intelligence Sharing and Collaboration: Establishing effective communication channels and collaboration practices to share market intelligence within the organization.
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