Certificate in E-commerce SEO and Paid Media

Name: Certificate in E-commerce SEO and Paid Media
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The Certificate in E-commerce SEO and Paid Media is a comprehensive course designed to equip learners with essential skills in search engine optimization (SEO) and paid media for e-commerce. This course emphasizes the importance of SEO and paid media in driving online sales and visibility, making it highly relevant in today's digital-first business landscape.

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AboutThisCourse

With the increasing demand for e-commerce professionals who understand SEO and paid media strategies, this course offers learners a valuable opportunity to enhance their skillset and advance their careers. Learners will gain hands-on experience in keyword research, on-page optimization, link building, paid search advertising, and social media advertising, among other critical skills. By completing this course, learners will be well-positioned to take on challenging roles in e-commerce, digital marketing, or SEO agencies, where they can apply their skills to help businesses grow and succeed online.

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CourseDetails

• Unit 1: Introduction to E-commerce SEO & Paid Media
• Unit 2: Keyword Research and Analysis for E-commerce
• Unit 3: On-page E-commerce SEO Best Practices
• Unit 4: Off-page E-commerce SEO Strategies
• Unit 5: Google Ads and Paid Media Basics
• Unit 6: Setting Up and Optimizing Google Ads Campaigns
• Unit 7: Retargeting and Remarketing Techniques in Paid Media
• Unit 8: E-commerce Analytics and Performance Tracking
• Unit 9: A/B Testing and Conversion Rate Optimization
• Unit 10: Advanced E-commerce SEO and Paid Media Strategies

CareerPath

In today's digital landscape, businesses are increasingly focusing on e-commerce to reach a wider audience and drive sales. Consequently, there is a growing demand for professionals with specialized skills in e-commerce SEO and paid media. Let's take a closer look at these roles and how they contribute to the UK job market. E-commerce SEO specialists play a crucial role in optimizing websites and online stores to improve search engine rankings, attract organic traffic, and boost conversions. With 40% of our focus, we'll delve into the skills, salary ranges, and trends that define this exciting and ever-evolving field. On the other hand, paid media specialists are experts in creating and managing paid advertising campaigns across various platforms, including search engines, social media, and display networks. Comprising 60% of our discussion, we'll examine the ins and outs of paid media, as well as its impact on the overall digital marketing landscape. The following 3D pie chart, powered by Google Charts, offers a visual representation of the time dedicated to each role and provides insights into the relative significance of e-commerce SEO and paid media within the UK job market. This interactive chart boasts a transparent background, making it an engaging and informative addition to this section.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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CERTIFICATE IN E-COMMERCE SEO AND PAID MEDIA

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London School of International Business (LSIB)

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05 May 2025

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