Executive Development Programme in E-commerce CRM and ROI

Name: Executive Development Programme in E-commerce CRM and ROI
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The Executive Development Programme in E-commerce CRM and ROI is a certificate course designed to empower professionals with the skills to optimize e-commerce Customer Relationship Management (CRM) and maximize Return on Investment (ROI). This programme is vital in today's digital age, where e-commerce has become a critical driver of business growth.

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AboutThisCourse

With the increasing demand for experts who can effectively manage CRM systems and maximize ROI, this course offers a timely and essential learning opportunity. It equips learners with the latest strategies and tools to manage customer relationships, harness data for personalized marketing, and measure the effectiveness of e-commerce initiatives. By the end of this course, learners will have gained essential skills for career advancement in e-commerce. They will be able to demonstrate a deep understanding of CRM strategies, ROI optimization, and data-driven decision-making, making them valuable assets in any organization.

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CourseDetails

• Introduction to E-commerce CRM: Understanding the basics and importance of Customer Relationship Management (CRM) in e-commerce.
• CRM Strategy for E-commerce: Developing a comprehensive CRM strategy to improve customer engagement and loyalty.
• Data Analysis in CRM: Using data analysis to gain insights into customer behavior and preferences.
• Personalization in E-commerce CRM: Implementing personalization techniques to enhance the customer experience.
• CRM Software and Tools: Exploring various CRM software and tools to manage customer interactions and data.
• Email Marketing in CRM: Utilizing email marketing to engage with customers and drive sales.
• Social Media Integration with CRM: Leveraging social media platforms to strengthen customer relationships.
• Measuring CRM Success: ROI and KPIs: Tracking and measuring the return on investment (ROI) and key performance indicators (KPIs) of CRM efforts.
• Best Practices for E-commerce CRM: Adopting best practices to optimize CRM performance and achieve business goals.

CareerPath

The Executive Development Programme in E-commerce CRM and ROI is a perfect fit for professionals looking to excel in the ever-evolving world of digital marketing. This programme equips participants with the skills needed to succeed in various roles such as CRM Managers, E-commerce Specialists, Data Analysts, Marketing Analysts, and ROI Specialists. In the UK market, the demand for professionals with expertise in E-commerce CRM and ROI is on the rise. A recent study shows that CRM Managers make up the largest segment, accounting for 35% of the market, followed closely by E-commerce Specialists (25%). Data Analysts and Marketing Analysts each represent 20% and 15% of the market, respectively. The smallest but still crucial segment is ROI Specialists, accounting for 5% of the market. By joining the Executive Development Programme in E-commerce CRM and ROI, professionals can enhance their skills and improve their career prospects in this thriving field.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN E-COMMERCE CRM AND ROI

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London School of International Business (LSIB)

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05 May 2025

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