Professional Certificate in Strategic Persona Mapping

Name: Professional Certificate in Strategic Persona Mapping
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The Professional Certificate in Strategic Persona Mapping is a crucial course for professionals aiming to enhance their user experience (UX) and customer experience (CX) skills. This certificate course focuses on teaching learners how to create data-driven personas that align with their organization's goals and improve user engagement.

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AboutThisCourse

In today's digital age, there is an increasing demand for UX and CX professionals who can create personalized experiences for customers. According to a report by Glassdoor, the demand for UX designers has increased by 34% over the past few years. By earning this certificate, learners can gain a competitive edge in the job market and advance their careers in UX/CX design, marketing, product management, and other related fields. Throughout the course, learners will acquire essential skills in research, data analysis, and visualization. They will learn how to conduct user interviews, analyze data, and create compelling personas that drive business results. By the end of the course, learners will have a solid understanding of how to create strategic personas that improve user engagement and drive business growth.

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CourseDetails

• Unit 1: Introduction to Strategic Persona Mapping
• Unit 2: Understanding Customer Segmentation
• Unit 3: Creating Accurate Buyer Personas
• Unit 4: Analyzing Customer Journeys
• Unit 5: Utilizing Data-Driven Insights for Persona Development
• Unit 6: Strategic Planning with Persona Mapping
• Unit 7: Implementing Persona-Based Marketing Campaigns
• Unit 8: Measuring the Impact of Persona Mapping
• Unit 9: Best Practices for Maintaining and Updating Personas
• Unit 10: Advanced Techniques for Strategic Persona Mapping

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BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN STRATEGIC PERSONA MAPPING

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London School of International Business (LSIB)

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05 May 2025

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