Certificate in Video Ad Production: Core Skills

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The Certificate in Video Ad Production: Core Skills is a comprehensive course designed to equip learners with essential skills for creating effective video ads. In today's digital age, video advertising has become a critical component of marketing strategies, with demand for skilled professionals continuously growing.

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AboutThisCourse

This course focuses on the core skills required to produce high-quality video ads, including scriptwriting, shooting, editing, and post-production. Learners will gain hands-on experience using industry-standard tools and techniques, enabling them to create compelling video content that drives engagement and conversions. By completing this course, learners will be well-positioned to advance their careers in video production, advertising, and marketing. They will have a solid understanding of the video ad production process, from concept to final cut, making them valuable assets to any organization seeking to leverage the power of video advertising.

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• Pre-production Planning – In this unit, students will learn the importance of pre-production planning in video ad production, including setting objectives, defining target audiences, and developing budgets and schedules.

• Scriptwriting – Students will explore the art of scriptwriting for video ads, including writing compelling narratives, developing characters, and crafting effective dialogue.

• Shot Selection & Composition – This unit will focus on shot selection and composition techniques, including camera angles, lighting, and sound design.

• Video Editing & Post-production – Students will learn the principles of video editing, including cutting, transitions, and color correction, as well as post-production techniques such as motion graphics and visual effects.

• Social Media Advertising – In this unit, students will explore the role of social media in video ad production, including best practices for social media advertising, platform-specific ad formats, and targeting strategies.

• Video Analytics & Optimization – Students will learn how to measure the success of their video ads using analytics tools, including tracking engagement metrics, analyzing audience demographics, and optimizing ad performance.

• Brand Storytelling – This unit will focus on the power of brand storytelling in video ad production, including developing a unique brand voice, creating authentic connections with audiences, and building brand loyalty.

• Video Advertising Ethics & Compliance – Students will explore ethical considerations in video ad production, including truth in advertising, privacy concerns, and compliance with industry regulations.

• Video Production Workflow – In this unit, students will learn the end-to-end workflow of video ad production, including project management, collaboration, and communication strategies.

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In the UK, the video ad production industry is booming, driving demand for skilled professionals. Here are the core skills you need to succeed in this competitive field, visualized with a 3D pie chart for a comprehensive understanding: 1. **Video Editing**: Accounting for 25% of the industry's core requirements, proficiency in editing enables you to create visually appealing and engaging content. 2. **Color Grading**: With 20% of the share, color grading is essential, influencing the overall tone and aesthetic of a video. 3. **Script Writing**: Covering 15%, script writing shapes the narrative and message of the ad, making it a crucial skill for aspiring professionals. 4. **Sound Design**: Holding 18%, sound design ensures auditory excellence, complementing visuals and enhancing the viewer's experience. 5. **Animation**: Representing 22%, animation adds depth and creativity to video ads, attracting and retaining audience attention. These core skills, highlighted by the 3D pie chart, showcase the industry's most sought-after competencies for a successful career in video ad production.

EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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CERTIFICATE IN VIDEO AD PRODUCTION: CORE SKILLS
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London School of International Business (LSIB)
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05 May 2025
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