Certificate in Video Ad Production: Core Skills
-- ViewingNowThe Certificate in Video Ad Production: Core Skills is a comprehensive course designed to equip learners with essential skills for creating effective video ads. In today's digital age, video advertising has become a critical component of marketing strategies, with demand for skilled professionals continuously growing.
7,750+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
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โข Pre-production Planning – In this unit, students will learn the importance of pre-production planning in video ad production, including setting objectives, defining target audiences, and developing budgets and schedules.
โข Scriptwriting – Students will explore the art of scriptwriting for video ads, including writing compelling narratives, developing characters, and crafting effective dialogue.
โข Shot Selection & Composition – This unit will focus on shot selection and composition techniques, including camera angles, lighting, and sound design.
โข Video Editing & Post-production – Students will learn the principles of video editing, including cutting, transitions, and color correction, as well as post-production techniques such as motion graphics and visual effects.
โข Social Media Advertising – In this unit, students will explore the role of social media in video ad production, including best practices for social media advertising, platform-specific ad formats, and targeting strategies.
โข Video Analytics & Optimization – Students will learn how to measure the success of their video ads using analytics tools, including tracking engagement metrics, analyzing audience demographics, and optimizing ad performance.
โข Brand Storytelling – This unit will focus on the power of brand storytelling in video ad production, including developing a unique brand voice, creating authentic connections with audiences, and building brand loyalty.
โข Video Advertising Ethics & Compliance – Students will explore ethical considerations in video ad production, including truth in advertising, privacy concerns, and compliance with industry regulations.
โข Video Production Workflow – In this unit, students will learn the end-to-end workflow of video ad production, including project management, collaboration, and communication strategies.
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