Global Certificate in PPC Metrics for E-commerce

Name: Global Certificate in PPC Metrics for E-commerce
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The Global Certificate in PPC Metrics for E-commerce is a comprehensive course designed to equip learners with the essential skills needed to excel in digital marketing. This course focuses on the importance of Pay-Per-Click (PPC) metrics in e-commerce, providing a deep understanding of key concepts, strategies, and best practices to optimize PPC campaigns and maximize ROI.

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AboutThisCourse

With the increasing demand for digital marketing professionals, this course offers a unique opportunity to gain a competitive edge in the industry. Learners will acquire in-depth knowledge of PPC metrics, including click-through rates, conversion rates, cost per acquisition, and quality scores. They will also learn how to analyze and interpret data, make data-driven decisions, and measure the success of PPC campaigns. By completing this course, learners will be equipped with the skills and knowledge needed to advance their careers in digital marketing, UX design, data analysis, and e-commerce. They will have the ability to create and manage successful PPC campaigns, optimize ad spend, and drive revenue growth for their organizations or clients.

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CourseDetails

• PPC Metrics Fundamentals: Understanding Key Terms & Concepts
• Setting up PPC Metrics for E-commerce: Campaign Structuring & Tracking
• Keyword Research for E-commerce PPC Campaigns
• Creating & Optimizing Ad Copy for Maximum Impact
• Bid Management Strategies for PPC Metrics
• Understanding & Utilizing Quality Score for Improved Performance
• Analyzing & Interpreting PPC Metrics Data
• Remarketing & Display Advertising for E-commerce
• Advanced PPC Metrics Techniques: Automation, AI, & Machine Learning
• Case Studies & Best Practices for PPC Metrics in E-commerce

CareerPath

The **Global Certificate in PPC Metrics for E-commerce** helps professionals excel in various roles within the industry. With the growing demand for Pay-Per-Click (PPC) expertise in the UK, understanding the job market trends is essential. This 3D pie chart represents the percentage distribution of popular PPC roles, providing valuable insights for job seekers and employers alike. As a data visualization expert, I've utilized Google Charts to create a responsive and engaging chart that adapts to all screen sizes. The chart illustrates the following roles: 1. PPC Analyst 2. Senior PPC Manager 3. E-commerce PPC Specialist 4. PPC & Digital Marketing Consultant Each segment's size corresponds to its prevalence in the UK job market. This visual representation helps identify the most sought-after roles and guides career development strategies for professionals in the PPC and e-commerce sectors.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN PPC METRICS FOR E-COMMERCE

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London School of International Business (LSIB)

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05 May 2025

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