Executive Development Programme in Ad Tech & Digital Transformation

Name: Executive Development Programme in Ad Tech & Digital Transformation
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The Executive Development Programme in Ad Tech & Digital Transformation is a certificate course designed to empower professionals with the latest trends and technologies in advertising and digital transformation. This program emphasizes the importance of digital transformation in today's business landscape, where adopting innovative technologies and strategies is crucial for success.

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AboutThisCourse

With the rapid growth of digital channels and platforms, there is an increasing demand for professionals who can lead digital transformation initiatives and leverage Ad Tech to drive business growth. This course equips learners with essential skills in data analytics, programmatic advertising, marketing automation, and digital strategy, enabling them to drive innovation and optimize marketing performance in their organizations. By completing this program, learners will gain a competitive edge in the job market, with the skills and knowledge required to advance their careers in advertising, marketing, and digital transformation. The course is designed and delivered by industry experts, ensuring that learners receive practical, relevant, and up-to-date training that can be applied immediately in the workplace.

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CourseDetails

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Unit 1: Introduction to Ad Tech & Digital Transformation
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Unit 2: Programmatic Advertising & Real-Time Bidding
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Unit 3: Data Analytics in Ad Tech
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Unit 4: Digital Marketing Channels & Strategies
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Unit 5: Social Media Advertising & Influencer Marketing
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Unit 6: Mobile Advertising & App Monetization
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Unit 7: Cross-Channel Attribution & Multi-Touch Marketing
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Unit 8: Customer Relationship Management (CRM) & Marketing Automation
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Unit 9: Emerging Trends in Ad Tech & Digital Transformation
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Unit 10: Leadership & Change Management in Digital Transformation

CareerPath

The **Executive Development Programme in Ad Tech & Digital Transformation** is an exceptional opportunity for professionals seeking to enhance their skills and stay updated with the ever-evolving landscape of advertising technology and digital transformation. This programme is tailored to meet the growing demand for experts who can lead successful ad tech and digital transformation initiatives in the UK. In this section, we will discuss the roles that are most relevant to the industry and visualise their importance using a 3D pie chart. Each segment of the chart represents the role's share in the ad tech and digital transformation job market, providing insights into the trending professions and the skills required to excel in these roles. The roles featured in this **Executive Development Programme in Ad Tech & Digital Transformation** are: 1. **Data Engineer**: Data engineers are essential in the ad tech and digital transformation industry. They design, build, and manage data systems, ensuring seamless integration and efficient data processing. 2. **Digital Marketing Manager**: Digital marketing managers are responsible for developing and implementing digital marketing strategies that maximise brand awareness and drive customer engagement. 3. **Business Intelligence Analyst**: Business intelligence analysts collect, analyse, and interpret data to inform strategic decision-making, helping companies to optimise their operations and achieve better results. 4. **Cloud Architect**: Cloud architects design and manage cloud computing environments, enabling businesses to scale, innovate, and reduce costs. 5. **Product Manager**: Product managers oversee the development and launch of new products, ensuring alignment with market demands and company objectives. 6. **Full Stack Developer**: Full stack developers are responsible for building and maintaining web applications, combining expertise in front-end and back-end development. These roles, among others, represent the rapidly changing job market in ad tech and digital transformation. The **Executive Development Programme in Ad Tech & Digital Transformation** covers essential skills and competencies for each of these roles, ensuring participants are well-equipped to tackle the challenges and seize the opportunities that come with working in this dynamic industry.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN AD TECH & DIGITAL TRANSFORMATION

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London School of International Business (LSIB)

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05 May 2025

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