Global Certificate Customer-Centric E-commerce Strategy
-- ViewingNowThe Global Certificate in Customer-Centric E-commerce Strategy course is a comprehensive program designed to empower professionals with the skills to excel in the rapidly evolving world of e-commerce. This course emphasizes the importance of a customer-centric approach in e-commerce, focusing on creating personalized, seamless, and data-driven customer experiences.
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โข Customer Segmentation: Understanding and targeting specific customer groups, their needs, and behaviors.
โข Customer Journey Mapping: Visualizing and optimizing the different touchpoints and interactions a customer has with a business.
โข Personalization: Tailoring the customer experience based on individual preferences, behaviors, and needs.
โข Data-Driven Decision Making: Utilizing data analytics to inform and optimize e-commerce strategies.
โข User Experience (UX) Design: Improving the usability, accessibility, and overall experience of an e-commerce platform.
โข Customer Relationship Management (CRM): Building and maintaining long-term relationships with customers through various communication channels.
โข Social Media Marketing: Leveraging social media platforms to reach, engage, and convert customers.
โข Email Marketing: Utilizing email campaigns to nurture leads, build brand loyalty, and drive sales.
โข Conversion Rate Optimization (CRO): Improving the percentage of website visitors who take a desired action, such as making a purchase.
โข Search Engine Optimization (SEO): Increasing the visibility and ranking of an e-commerce website in search engine results.
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- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
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- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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