Professional Certificate in PPC Metrics for Agencies

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The Professional Certificate in PPC Metrics for Agencies is a comprehensive course designed to empower digital marketing professionals with the skills to measure, analyze, and optimize Pay-Per-Click (PPC) campaigns. This certification is crucial in today's digital era, where businesses rely heavily on online advertising to reach their target audience.

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AboutThisCourse

The course is in high demand due to the increasing need for experts who can accurately measure and interpret PPC metrics, leading to better campaign performance and return on investment. Learners will gain essential skills in data analysis, campaign optimization, and strategic decision-making, making them highly valuable to agencies and businesses alike. Upon completion, learners will be equipped with the knowledge to drive successful PPC campaigns, advance their careers, and stay ahead in the competitive digital marketing landscape.

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CourseDetails

• Understanding PPC Metrics: Impressions, Clicks, Click-Through Rate (CTR), Cost per Click (CPC), Conversion Rate, Cost per Conversion, Return on Ad Spend (ROAS)
• Keywords & Match Types: Broad Match, Phrase Match, Exact Match, Broad Match Modifier, Negative Keywords
• Ad Copy & Testing: Writing Effective Ad Copy, A/B Testing, Ad Extensions
• Campaign Structure: Organizing Accounts, Creating Ad Groups, Geo-Targeting, Device Targeting
• Bid Strategies: Manual Bidding, Automated Bidding, Enhanced CPC, Target CPA, Maximize Conversions
• Attribution Models: Last Click, First Click, Linear, Time Decay, Position Based
• Reporting & Analysis: Setting Up Reports, Analyzing Data, Identifying Trends, Making Data-Driven Decisions
• Optimizing PPC Campaigns: Identifying Opportunities, Testing & Iterating, Scaling Successful Strategies

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
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PROFESSIONAL CERTIFICATE IN PPC METRICS FOR AGENCIES
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London School of International Business (LSIB)
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05 May 2025
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