Professional Certificate in PPC Metrics for Agencies
-- ViewingNowThe Professional Certificate in PPC Metrics for Agencies is a comprehensive course designed to empower digital marketing professionals with the skills to measure, analyze, and optimize Pay-Per-Click (PPC) campaigns. This certification is crucial in today's digital era, where businesses rely heavily on online advertising to reach their target audience.
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โข Understanding PPC Metrics: Impressions, Clicks, Click-Through Rate (CTR), Cost per Click (CPC), Conversion Rate, Cost per Conversion, Return on Ad Spend (ROAS)
โข Keywords & Match Types: Broad Match, Phrase Match, Exact Match, Broad Match Modifier, Negative Keywords
โข Ad Copy & Testing: Writing Effective Ad Copy, A/B Testing, Ad Extensions
โข Campaign Structure: Organizing Accounts, Creating Ad Groups, Geo-Targeting, Device Targeting
โข Bid Strategies: Manual Bidding, Automated Bidding, Enhanced CPC, Target CPA, Maximize Conversions
โข Attribution Models: Last Click, First Click, Linear, Time Decay, Position Based
โข Reporting & Analysis: Setting Up Reports, Analyzing Data, Identifying Trends, Making Data-Driven Decisions
โข Optimizing PPC Campaigns: Identifying Opportunities, Testing & Iterating, Scaling Successful Strategies
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