Global Certificate in Modern PR: Data-Driven Insights

Name: Global Certificate in Modern PR: Data-Driven Insights
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The Global Certificate in Modern PR: Data-Driven Insights is a comprehensive course designed to empower PR professionals with the latest data-driven strategies and tools. In an era where data rules, this course bridges the gap between traditional PR and data analytics, making it essential for career advancement.

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AboutThisCourse

This certification course is in high demand across industries as businesses seek PR professionals who can leverage data for informed decision-making and effective storytelling. Learners will gain essential skills in data analysis, media monitoring, and digital PR, equipping them with the tools to measure campaign success and drive business growth. By the end of this course, learners will be able to demonstrate a deep understanding of modern PR practices, making them valuable assets in any PR or communications team. This certification is a testament to a learner's commitment to staying ahead in the ever-evolving PR landscape.

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CourseDetails

• Unit 1: Introduction to Modern PR & Data-Driven Insights – Understand the evolution of PR, the significance of data-driven insights, and how they intertwine.
• Unit 2: Data Collection & Analysis Techniques – Learn various data collection methods, data cleaning, and analysis essentials.
• Unit 3: PR Metrics & KPIs – Identify key performance indicators relevant to PR, measure success, and evaluate campaigns.
• Unit 4: Social Media Analytics for PR – Discover the world of social media metrics, sentiment analysis, and influencer identification.
• Unit 5: Media Monitoring & Evaluation – Dive into the techniques and tools for monitoring media coverage and assessing PR effectiveness.
• Unit 6: Audience Segmentation & Targeting – Identify and segment audiences using data, enabling tailored PR strategies.
• Unit 7: PR Campaign Planning & Execution – Utilize data-driven insights to design, implement, and manage effective PR campaigns.
• Unit 8: Stakeholder Engagement & Relationship Management – Leverage data to foster strong relationships with key stakeholders.
• Unit 9: Ethical & Legal Considerations – Understand the ethical and legal implications of data usage in PR and communication.
• Unit 10: Future Trends in Data-Driven PR – Get a glimpse of emerging trends and technologies shaping the future of PR.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN MODERN PR: DATA-DRIVEN INSIGHTS

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London School of International Business (LSIB)

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05 May 2025

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