Global Certificate in Modern PR: Data-Driven Insights
-- ViewingNowThe Global Certificate in Modern PR: Data-Driven Insights is a comprehensive course designed to empower PR professionals with the latest data-driven strategies and tools. In an era where data rules, this course bridges the gap between traditional PR and data analytics, making it essential for career advancement.
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โข Unit 1: Introduction to Modern PR & Data-Driven Insights – Understand the evolution of PR, the significance of data-driven insights, and how they intertwine.
โข Unit 2: Data Collection & Analysis Techniques – Learn various data collection methods, data cleaning, and analysis essentials.
โข Unit 3: PR Metrics & KPIs – Identify key performance indicators relevant to PR, measure success, and evaluate campaigns.
โข Unit 4: Social Media Analytics for PR – Discover the world of social media metrics, sentiment analysis, and influencer identification.
โข Unit 5: Media Monitoring & Evaluation – Dive into the techniques and tools for monitoring media coverage and assessing PR effectiveness.
โข Unit 6: Audience Segmentation & Targeting – Identify and segment audiences using data, enabling tailored PR strategies.
โข Unit 7: PR Campaign Planning & Execution – Utilize data-driven insights to design, implement, and manage effective PR campaigns.
โข Unit 8: Stakeholder Engagement & Relationship Management – Leverage data to foster strong relationships with key stakeholders.
โข Unit 9: Ethical & Legal Considerations – Understand the ethical and legal implications of data usage in PR and communication.
โข Unit 10: Future Trends in Data-Driven PR – Get a glimpse of emerging trends and technologies shaping the future of PR.
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