Professional Certificate in High-Performance Email for Business
-- ViewingNowThe Professional Certificate in High-Performance Email for Business course is a critical program designed to enhance your email marketing skills. This course is essential in today's digital age, where email marketing is a $6+ billion industry and expected to grow.
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GBP £ 140
GBP £ 202
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โข Email Strategy & Planning: Understanding the role of email in marketing, defining goals and objectives, segmenting audiences, and creating an email marketing plan.
โข Email Design & User Experience: Best practices for email design, optimizing emails for different devices and inboxes, creating responsive and accessible emails, and improving user experience.
โข Email Copywriting & Content Creation: Writing effective email copy, creating engaging content, using storytelling and persuasive techniques, and optimizing subject lines and calls-to-action.
โข Email Deliverability & Inbox Placement: Understanding email deliverability, improving inbox placement, managing bounces, spam complaints, and unsubscribes, and using email authentication and list management best practices.
โข Email Automation & Personalization: Implementing email automation workflows, personalizing emails, using dynamic content, and creating triggered email campaigns.
โข Email Analytics & Reporting: Setting up email analytics, tracking and measuring email performance, analyzing data, and optimizing email campaigns based on data insights.
โข Email Integration & Technology: Integrating email with other marketing channels, using email marketing software, and staying up-to-date with the latest email technology and trends.
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