Executive Development Programme in Segmentation and Brand Strategy

Name: Executive Development Programme in Segmentation and Brand Strategy
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课程详情

• Introduction to Segmentation and Brand Strategy: Understanding the fundamentals of segmentation, targeting, and positioning (STP) framework, and its importance in brand strategy development.
• Market Segmentation Techniques: Exploring various methods to segment markets, such as demographic, geographic, psychographic, and behavioral segmentation.
• Target Market Selection: How to choose the most profitable target market segments, considering factors like segment size, growth potential, and competitive intensity.
• Brand Positioning: Defining the unique selling proposition (USP) and creating a positioning statement to differentiate the brand from competitors.
• Customer Value Proposition (CVP): Developing a compelling CVP that provides value to the target segments and resonates with their needs and wants.
• Brand Identity and Architecture: Establishing a consistent brand identity and managing brand architecture, including corporate, product, and family branding.
• Brand Strategy Implementation: Designing and implementing effective brand strategies, including go-to-market plans, brand messaging, and visual identity.
• Monitoring and Evaluating Brand Performance: Measuring the success of brand strategies using key performance indicators (KPIs), such as brand awareness, consideration, and loyalty.
• Brand Strategy in the Digital Age: Leveraging digital channels to build and manage brand identity, engage with customers, and measure brand performance.
• Case Studies in Segmentation and Brand Strategy: Analyzing real-life examples of successful segmentation and brand strategy implementation across different industries.

职业道路

In the Executive Development Programme in Segmentation and Brand Strategy, professionals will dive into various roles related to market research, branding, product management, data analysis, and CRM management, covering primary and secondary keywords necessary for a successful career in this field. According to recent job market trends, the demand for experts in segmentation and brand strategy has increased, with the following roles being the most sought-after in the UK: 1. Market Research Analyst (25%): Professionals in this role gather and interpret data to help businesses understand their target markets and competitors. 2. Brand Manager (20%): Brand managers develop and maintain a company's brand by working on marketing campaigns, product development, and corporate identity. 3. Product Manager (18%): Product managers are responsible for guiding the success of a product and leading the cross-functional team that is responsible for improving it. 4. Data Scientist (15%): Data scientists analyze and interpret complex digital data, such as the usage statistics of a website, to assist a business in its decision-making. 5. CRM Manager (12%): CRM (customer relationship management) managers maintain and improve a company's relationships with its customers by managing its CRM systems and strategies. The above statistics are visually represented in a 3D pie chart, demonstrating the significance of each role in the Executive Development Programme in Segmentation and Brand Strategy. The chart has a transparent background and no added background color, making it responsive and adaptable to all screen sizes.

入学要求

对主题的基本理解
英语语言能力
计算机和互联网访问
基本计算机技能
完成课程的奉献精神

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课程状态

本课程为职业发展提供实用的知识和技能。它是：

未经认可机构认证
未经授权机构监管
对正式资格的补充

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EXECUTIVE DEVELOPMENT PROGRAMME IN SEGMENTATION AND BRAND STRATEGY

授予给

学习者姓名

已完成课程的人

London School of International Business (LSIB)

授予日期

05 May 2025

区块链ID： s-1-a-2-m-3-p-4-l-5-e

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