Certificate in Programmatic for Beginners
-- ViewingNowThe Certificate in Programmatic for Beginners is a comprehensive course designed for individuals seeking to break into the thriving field of programmatic advertising. This course emphasizes the significance of programmatic in the modern digital landscape, addressing its importance in automating the purchasing of ad inventory and targeting specific audiences.
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โข Introduction to Programmatic Advertising
โข Understanding Digital Advertising Ecosystem
โข Programmatic Basics: Real-Time Bidding (RTB) and Demand Side Platforms (DSPs)
โข Data Management Platforms (DMPs) and Audience Targeting
โข Programmatic Channels: Display, Video, Mobile, and Native Advertising
โข Programmatic Measurement and Analytics
โข Setting Up and Managing Programmatic Campaigns
โข Fraud Prevention and Brand Safety in Programmatic
โข Programmatic Future Trends and Best Practices
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