Professional Certificate in Crisis Marketing: Reputation Management
-- ViewingNowThe Professional Certificate in Crisis Marketing: Reputation Management is a critical course for professionals seeking to excel in marketing. In today's fast-paced digital world, businesses often face crises that can significantly impact their reputation.
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โข Unit 1: Introduction to Crisis Marketing & Reputation Management
โข Unit 2: Identifying & Assessing Potential Crisis Scenarios
โข Unit 3: Developing a Crisis Marketing Strategy
โข Unit 4: Stakeholder Communication & Engagement in Crisis
โข Unit 5: Harnessing Social Media for Effective Crisis Management
โข Unit 6: Monitoring & Measuring Crisis Marketing Performance
โข Unit 7: Ethical Considerations in Crisis Marketing
โข Unit 8: Rebuilding Trust & Restoring Reputation Post-Crisis
โข Unit 9: Case Studies: Successful Crisis Marketing Management
โข Unit 10: Preparing for Future Crises: Best Practices & Learnings
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