Global Certificate in Email Marketing Deliverability Best Practices

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The Global Certificate in Email Marketing Deliverability Best Practices course is a comprehensive program designed to equip learners with the essential skills needed to excel in email marketing. This course is of utmost importance as email marketing is a critical component of digital marketing strategies, and delivering emails to the inbox is a significant challenge for many marketers.

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About this course

With the increasing demand for experts in email marketing deliverability, this course offers a unique opportunity for learners to advance their careers. The course covers key topics such as email authentication, list management, and deliverability metrics, providing learners with a well-rounded understanding of email marketing best practices. By completing this course, learners will be able to demonstrate their expertise in email marketing deliverability, a highly sought-after skill in today's digital marketing landscape. This certification will set learners apart from their peers, providing them with a competitive edge in their careers and opening up new opportunities for growth and advancement.

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Course Details

Email Design and Content: Understanding the impact of email design and content on deliverability, including the use of proper HTML, plain text, and rich media.
List Hygiene and Management: Strategies for maintaining clean email lists, including list segmentation, list acquisition, and list cleaning techniques.
Authentication and Validation: Techniques for authenticating and validating emails, including SPF, DKIM, and DMARC.
Deliverability Metrics and Reporting: Understanding key deliverability metrics, including bounce rates, complaint rates, and engagement rates, and how to interpret and use this data to improve email deliverability.
Email Delivery Infrastructure: An overview of email delivery infrastructure, including sending servers, IP addresses, and domain reputation.
Email Delivery Service Providers: Best practices for selecting and working with email delivery service providers, including ISPs and ESPs.
Legal and Compliance Considerations: Understanding legal and compliance considerations in email marketing, including anti-spam laws, data privacy regulations, and email policies.
Testing and Optimization: Strategies for testing and optimizing email campaigns to improve deliverability, including A/B testing, multivariate testing, and render testing.
Trends and Future Developments: An overview of current trends and future developments in email marketing deliverability, including artificial intelligence, machine learning, and blockchain technology.

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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GLOBAL CERTIFICATE IN EMAIL MARKETING DELIVERABILITY BEST PRACTICES
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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