Global Certificate in Email Marketing Deliverability Best Practices
-- ViewingNowThe Global Certificate in Email Marketing Deliverability Best Practices course is a comprehensive program designed to equip learners with the essential skills needed to excel in email marketing. This course is of utmost importance as email marketing is a critical component of digital marketing strategies, and delivering emails to the inbox is a significant challenge for many marketers.
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⢠●Email Design and Content: Understanding the impact of email design and content on deliverability, including the use of proper HTML, plain text, and rich media.
⢠●List Hygiene and Management: Strategies for maintaining clean email lists, including list segmentation, list acquisition, and list cleaning techniques.
⢠●Authentication and Validation: Techniques for authenticating and validating emails, including SPF, DKIM, and DMARC.
⢠●Deliverability Metrics and Reporting: Understanding key deliverability metrics, including bounce rates, complaint rates, and engagement rates, and how to interpret and use this data to improve email deliverability.
⢠●Email Delivery Infrastructure: An overview of email delivery infrastructure, including sending servers, IP addresses, and domain reputation.
⢠●Email Delivery Service Providers: Best practices for selecting and working with email delivery service providers, including ISPs and ESPs.
⢠●Legal and Compliance Considerations: Understanding legal and compliance considerations in email marketing, including anti-spam laws, data privacy regulations, and email policies.
⢠●Testing and Optimization: Strategies for testing and optimizing email campaigns to improve deliverability, including A/B testing, multivariate testing, and render testing.
⢠●Trends and Future Developments: An overview of current trends and future developments in email marketing deliverability, including artificial intelligence, machine learning, and blockchain technology.
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