Global Certificate in Email Marketing Deliverability Best Practices

Name: Global Certificate in Email Marketing Deliverability Best Practices
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The Global Certificate in Email Marketing Deliverability Best Practices course is a comprehensive program designed to equip learners with the essential skills needed to excel in email marketing. This course is of utmost importance as email marketing is a critical component of digital marketing strategies, and delivering emails to the inbox is a significant challenge for many marketers.

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AboutThisCourse

With the increasing demand for experts in email marketing deliverability, this course offers a unique opportunity for learners to advance their careers. The course covers key topics such as email authentication, list management, and deliverability metrics, providing learners with a well-rounded understanding of email marketing best practices. By completing this course, learners will be able to demonstrate their expertise in email marketing deliverability, a highly sought-after skill in today's digital marketing landscape. This certification will set learners apart from their peers, providing them with a competitive edge in their careers and opening up new opportunities for growth and advancement.

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CourseDetails

• ●Email Design and Content: Understanding the impact of email design and content on deliverability, including the use of proper HTML, plain text, and rich media.
• ●List Hygiene and Management: Strategies for maintaining clean email lists, including list segmentation, list acquisition, and list cleaning techniques.
• ●Authentication and Validation: Techniques for authenticating and validating emails, including SPF, DKIM, and DMARC.
• ●Deliverability Metrics and Reporting: Understanding key deliverability metrics, including bounce rates, complaint rates, and engagement rates, and how to interpret and use this data to improve email deliverability.
• ●Email Delivery Infrastructure: An overview of email delivery infrastructure, including sending servers, IP addresses, and domain reputation.
• ●Email Delivery Service Providers: Best practices for selecting and working with email delivery service providers, including ISPs and ESPs.
• ●Legal and Compliance Considerations: Understanding legal and compliance considerations in email marketing, including anti-spam laws, data privacy regulations, and email policies.
• ●Testing and Optimization: Strategies for testing and optimizing email campaigns to improve deliverability, including A/B testing, multivariate testing, and render testing.
• ●Trends and Future Developments: An overview of current trends and future developments in email marketing deliverability, including artificial intelligence, machine learning, and blockchain technology.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

CompleteInTwoMonths

FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN EMAIL MARKETING DELIVERABILITY BEST PRACTICES

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London School of International Business (LSIB)

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05 May 2025

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