Global Certificate in E-commerce CRM and Business Intelligence

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The Global Certificate in E-commerce CRM and Business Intelligence course is a comprehensive program designed to empower learners with the latest skills in e-commerce customer relationship management (CRM) and business intelligence. This course emphasizes the importance of data-driven decision-making, advanced analytics, and personalized customer engagement strategies in today's digital marketplace.

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About this course

In an era where e-commerce sales are soaring and online customer interactions are increasingly critical, this course is in high demand across industries. Learners will gain essential skills in CRM, customer segmentation, predictive analytics, and performance metrics, equipping them to drive growth, improve customer satisfaction, and optimize business performance. By earning this globally recognized certificate, professionals can significantly enhance their career prospects and stay competitive in the evolving e-commerce landscape. This course is an ideal choice for marketing professionals, business analysts, e-commerce managers, and entrepreneurs seeking to advance their expertise and excel in their careers.

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Course Details

Introduction to CRM (Customer Relationship Management): Understanding the fundamentals of CRM, its importance, and benefits for e-commerce businesses.
CRM Strategy for E-commerce: Developing a CRM strategy to improve customer engagement, retention, and loyalty.
CRM Data Analysis: Analyzing customer data to gain insights and make data-driven decisions.
CRM Software and Tools: Overview of popular CRM software and tools, including Salesforce, Hubspot, and Zoho, and how to choose the right one for your e-commerce business.
Integrating CRM with E-commerce: Integrating CRM with e-commerce platforms, such as Shopify and Magento, to streamline customer interactions.
Business Intelligence (BI) Fundamentals: Understanding the basics of BI, its role in e-commerce, and how it can help businesses make informed decisions.
Data Visualization and Reporting: Creating visualizations and reports to present data in a clear and actionable way.
BI Tools and Technologies: Overview of popular BI tools and technologies, including Tableau, Power BI, and Looker, and how to choose the right one for your e-commerce business.
Data-Driven Decision Making: Using BI to make data-driven decisions and drive e-commerce growth.

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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GLOBAL CERTIFICATE IN E-COMMERCE CRM AND BUSINESS INTELLIGENCE
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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