Global Certificate in E-commerce CRM and Business Intelligence
-- viewing nowThe Global Certificate in E-commerce CRM and Business Intelligence course is a comprehensive program designed to empower learners with the latest skills in e-commerce customer relationship management (CRM) and business intelligence. This course emphasizes the importance of data-driven decision-making, advanced analytics, and personalized customer engagement strategies in today's digital marketplace.
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Course Details
• Introduction to CRM (Customer Relationship Management): Understanding the fundamentals of CRM, its importance, and benefits for e-commerce businesses.
• CRM Strategy for E-commerce: Developing a CRM strategy to improve customer engagement, retention, and loyalty.
• CRM Data Analysis: Analyzing customer data to gain insights and make data-driven decisions.
• CRM Software and Tools: Overview of popular CRM software and tools, including Salesforce, Hubspot, and Zoho, and how to choose the right one for your e-commerce business.
• Integrating CRM with E-commerce: Integrating CRM with e-commerce platforms, such as Shopify and Magento, to streamline customer interactions.
• Business Intelligence (BI) Fundamentals: Understanding the basics of BI, its role in e-commerce, and how it can help businesses make informed decisions.
• Data Visualization and Reporting: Creating visualizations and reports to present data in a clear and actionable way.
• BI Tools and Technologies: Overview of popular BI tools and technologies, including Tableau, Power BI, and Looker, and how to choose the right one for your e-commerce business.
• Data-Driven Decision Making: Using BI to make data-driven decisions and drive e-commerce growth.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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