Global Certificate in E-commerce CRM and Business Intelligence
-- ViewingNowThe Global Certificate in E-commerce CRM and Business Intelligence course is a comprehensive program designed to empower learners with the latest skills in e-commerce customer relationship management (CRM) and business intelligence. This course emphasizes the importance of data-driven decision-making, advanced analytics, and personalized customer engagement strategies in today's digital marketplace.
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โข Introduction to CRM (Customer Relationship Management): Understanding the fundamentals of CRM, its importance, and benefits for e-commerce businesses.
โข CRM Strategy for E-commerce: Developing a CRM strategy to improve customer engagement, retention, and loyalty.
โข CRM Data Analysis: Analyzing customer data to gain insights and make data-driven decisions.
โข CRM Software and Tools: Overview of popular CRM software and tools, including Salesforce, Hubspot, and Zoho, and how to choose the right one for your e-commerce business.
โข Integrating CRM with E-commerce: Integrating CRM with e-commerce platforms, such as Shopify and Magento, to streamline customer interactions.
โข Business Intelligence (BI) Fundamentals: Understanding the basics of BI, its role in e-commerce, and how it can help businesses make informed decisions.
โข Data Visualization and Reporting: Creating visualizations and reports to present data in a clear and actionable way.
โข BI Tools and Technologies: Overview of popular BI tools and technologies, including Tableau, Power BI, and Looker, and how to choose the right one for your e-commerce business.
โข Data-Driven Decision Making: Using BI to make data-driven decisions and drive e-commerce growth.
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