Executive Development Programme in Mobile Game Marketing & Growth
-- viewing nowThe Executive Development Programme in Mobile Game Marketing & Growth certificate course is a comprehensive program designed to meet the growing demand for experts in mobile game marketing. With the global mobile gaming industry projected to reach $190 billion by 2025, there has never been a better time to gain specialized skills in this field.
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Course Details
• Mobile Game Marketing Fundamentals: Understanding the mobile game market, target audiences, and marketing funnels.
• User Acquisition Strategies: Utilizing paid and organic channels for user acquisition, including app store optimization and paid advertising.
• Monetization Models: In-depth analysis of monetization models such as in-app purchases, in-app ads, and subscriptions.
• Player Engagement & Retention: Techniques for increasing player engagement, retention, and long-term revenue.
• Data-Driven Decision Making: Analyzing and utilizing mobile game data to inform marketing decisions.
• App Localization & Global Expansion: Strategies for localizing mobile games for international markets and expanding globally.
• Influencer & Community Marketing: Building and leveraging influencer and community relationships to drive user acquisition.
• Mobile Game Analytics & Attribution: Utilizing mobile game analytics tools for attribution and optimization.
• Legal & Ethical Considerations: Understanding legal and ethical considerations for mobile game marketing.
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