Executive Development Programme in Mobile Game Marketing & Growth

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The Executive Development Programme in Mobile Game Marketing & Growth certificate course is a comprehensive program designed to meet the growing demand for experts in mobile game marketing. With the global mobile gaming industry projected to reach $190 billion by 2025, there has never been a better time to gain specialized skills in this field.

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À propos de ce cours

This course provides learners with a deep understanding of mobile game marketing strategies, user acquisition, retention, engagement, and monetization techniques. Through hands-on projects and real-world case studies, learners will gain practical experience and build a strong portfolio. By the end of the course, learners will be equipped with the essential skills and knowledge required to drive growth and succeed in mobile game marketing careers. Invest in your career today with the Executive Development Programme in Mobile Game Marketing & Growth certificate course.

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Détails du cours

• Mobile Game Marketing Fundamentals: Understanding the mobile game market, target audiences, and marketing funnels.

• User Acquisition Strategies: Utilizing paid and organic channels for user acquisition, including app store optimization and paid advertising.

• Monetization Models: In-depth analysis of monetization models such as in-app purchases, in-app ads, and subscriptions.

• Player Engagement & Retention: Techniques for increasing player engagement, retention, and long-term revenue.

• Data-Driven Decision Making: Analyzing and utilizing mobile game data to inform marketing decisions.

• App Localization & Global Expansion: Strategies for localizing mobile games for international markets and expanding globally.

• Influencer & Community Marketing: Building and leveraging influencer and community relationships to drive user acquisition.

• Mobile Game Analytics & Attribution: Utilizing mobile game analytics tools for attribution and optimization.

• Legal & Ethical Considerations: Understanding legal and ethical considerations for mobile game marketing.

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