Executive Development Programme in Mobile Game Marketing & Growth
-- ViewingNowThe Executive Development Programme in Mobile Game Marketing & Growth certificate course is a comprehensive program designed to meet the growing demand for experts in mobile game marketing. With the global mobile gaming industry projected to reach $190 billion by 2025, there has never been a better time to gain specialized skills in this field.
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⢠Mobile Game Marketing Fundamentals: Understanding the mobile game market, target audiences, and marketing funnels.
⢠User Acquisition Strategies: Utilizing paid and organic channels for user acquisition, including app store optimization and paid advertising.
⢠Monetization Models: In-depth analysis of monetization models such as in-app purchases, in-app ads, and subscriptions.
⢠Player Engagement & Retention: Techniques for increasing player engagement, retention, and long-term revenue.
⢠Data-Driven Decision Making: Analyzing and utilizing mobile game data to inform marketing decisions.
⢠App Localization & Global Expansion: Strategies for localizing mobile games for international markets and expanding globally.
⢠Influencer & Community Marketing: Building and leveraging influencer and community relationships to drive user acquisition.
⢠Mobile Game Analytics & Attribution: Utilizing mobile game analytics tools for attribution and optimization.
⢠Legal & Ethical Considerations: Understanding legal and ethical considerations for mobile game marketing.
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