Executive Development Programme in Segmentation for Increased Profitability
-- viewing nowThe Executive Development Programme in Segmentation for Increased Profitability is a certificate course designed to empower professionals with the essential skill of market segmentation. This programme is crucial in today's business landscape, where understanding customer needs and preferences is paramount for improved profitability.
7,547+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course Details
• Introduction to Segmentation: Understanding the concept and benefits of market segmentation, segmentation criteria, and segmentation bases.
• Customer Segmentation: Identifying and analyzing customer segments, customer value analysis, and customer lifetime value.
• Segmentation for Product Differentiation: Using segmentation to differentiate products, aligning product features with customer needs, and creating unique selling propositions.
• Behavioral Segmentation: Analyzing customer behavior to identify patterns, trends, and opportunities, including purchase behavior, usage patterns, and customer feedback.
• Segmentation for Pricing Strategies: Utilizing segmentation to develop pricing strategies, including value-based pricing, cost-plus pricing, and competitive pricing.
• Segmentation for Targeted Marketing: Developing targeted marketing campaigns, including personalization, customization, and segment-specific messaging.
• Segmentation for Sales Strategies: Implementing segmentation to optimize sales strategies, including account-based selling, sales territory management, and sales forecasting.
• Segmentation for Customer Retention: Utilizing segmentation to improve customer retention, including customer loyalty programs, customer feedback, and customer service.
• Segmentation Analytics: Measuring and analyzing the effectiveness of segmentation, including segment performance metrics, segment profitability, and segment growth potential.
• Case Studies in Segmentation: Examining real-world examples of successful segmentation, including best practices and lessons learned.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
Why people choose us for their career
Loading reviews...
Frequently Asked Questions
Course fee
- 3-4 hours per week
- Early certificate delivery
- Open enrollment - start anytime
- 2-3 hours per week
- Regular certificate delivery
- Open enrollment - start anytime
- Full course access
- Digital certificate
- Course materials
Get course information
Earn a career certificate