Executive Development Programme in Segmentation for Increased Profitability
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⢠Introduction to Segmentation: Understanding the concept and benefits of market segmentation, segmentation criteria, and segmentation bases.
⢠Customer Segmentation: Identifying and analyzing customer segments, customer value analysis, and customer lifetime value.
⢠Segmentation for Product Differentiation: Using segmentation to differentiate products, aligning product features with customer needs, and creating unique selling propositions.
⢠Behavioral Segmentation: Analyzing customer behavior to identify patterns, trends, and opportunities, including purchase behavior, usage patterns, and customer feedback.
⢠Segmentation for Pricing Strategies: Utilizing segmentation to develop pricing strategies, including value-based pricing, cost-plus pricing, and competitive pricing.
⢠Segmentation for Targeted Marketing: Developing targeted marketing campaigns, including personalization, customization, and segment-specific messaging.
⢠Segmentation for Sales Strategies: Implementing segmentation to optimize sales strategies, including account-based selling, sales territory management, and sales forecasting.
⢠Segmentation for Customer Retention: Utilizing segmentation to improve customer retention, including customer loyalty programs, customer feedback, and customer service.
⢠Segmentation Analytics: Measuring and analyzing the effectiveness of segmentation, including segment performance metrics, segment profitability, and segment growth potential.
⢠Case Studies in Segmentation: Examining real-world examples of successful segmentation, including best practices and lessons learned.
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