Executive Development Programme in Segmentation for Increased Profitability
-- ViewingNowThe Executive Development Programme in Segmentation for Increased Profitability is a certificate course designed to empower professionals with the essential skill of market segmentation. This programme is crucial in today's business landscape, where understanding customer needs and preferences is paramount for improved profitability.
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โข Introduction to Segmentation: Understanding the concept and benefits of market segmentation, segmentation criteria, and segmentation bases.
โข Customer Segmentation: Identifying and analyzing customer segments, customer value analysis, and customer lifetime value.
โข Segmentation for Product Differentiation: Using segmentation to differentiate products, aligning product features with customer needs, and creating unique selling propositions.
โข Behavioral Segmentation: Analyzing customer behavior to identify patterns, trends, and opportunities, including purchase behavior, usage patterns, and customer feedback.
โข Segmentation for Pricing Strategies: Utilizing segmentation to develop pricing strategies, including value-based pricing, cost-plus pricing, and competitive pricing.
โข Segmentation for Targeted Marketing: Developing targeted marketing campaigns, including personalization, customization, and segment-specific messaging.
โข Segmentation for Sales Strategies: Implementing segmentation to optimize sales strategies, including account-based selling, sales territory management, and sales forecasting.
โข Segmentation for Customer Retention: Utilizing segmentation to improve customer retention, including customer loyalty programs, customer feedback, and customer service.
โข Segmentation Analytics: Measuring and analyzing the effectiveness of segmentation, including segment performance metrics, segment profitability, and segment growth potential.
โข Case Studies in Segmentation: Examining real-world examples of successful segmentation, including best practices and lessons learned.
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