Executive Development Programme in Service Pricing and Marketing
-- viewing nowThe Executive Development Programme in Service Pricing and Marketing is a certificate course designed to empower professionals with strategic pricing and marketing skills tailored for service industries. This programme is crucial in today's economy, where services constitute a significant portion of business activities.
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Course Details
• Service Pricing Strategies
• Value-based Pricing
• Cost-plus Pricing and its Limitations
• Dynamic Pricing in Modern Service Industry
• Price Differentiation and Discrimination
• Psychology of Pricing: Influencing Customer Perception
• Service Marketing Mix: Product, Place, Promotion, Price
• Customer Lifetime Value and Pricing
• Pricing Metrics and Analytics
• Pricing Ethics and Compliance in Service Marketing
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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