Executive Development Programme in Service Pricing and Marketing
-- ViewingNowThe Executive Development Programme in Service Pricing and Marketing is a certificate course designed to empower professionals with strategic pricing and marketing skills tailored for service industries. This programme is crucial in today's economy, where services constitute a significant portion of business activities.
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โข Service Pricing Strategies
โข Value-based Pricing
โข Cost-plus Pricing and its Limitations
โข Dynamic Pricing in Modern Service Industry
โข Price Differentiation and Discrimination
โข Psychology of Pricing: Influencing Customer Perception
โข Service Marketing Mix: Product, Place, Promotion, Price
โข Customer Lifetime Value and Pricing
โข Pricing Metrics and Analytics
โข Pricing Ethics and Compliance in Service Marketing
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