Certificate in PPC Metrics for Business Growth

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The Certificate in PPC Metrics for Business Growth is a comprehensive course designed to equip learners with essential skills in Pay-Per-Click (PPC) advertising. This course emphasizes the importance of PPC metrics in driving business growth and maximizing ROI.

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About this course

With the increasing demand for digital marketing experts, this course provides a timely response to the industry's needs. The course content covers key areas such as PPC campaign setup, keyword research, ad copywriting, bid management, and performance tracking. Learners will gain hands-on experience with popular PPC platforms like Google Ads and Bing Ads. Upon completion, learners will be able to create, manage, and optimize PPC campaigns effectively. This certificate course is ideal for digital marketing professionals, small business owners, and anyone looking to advance their career in PPC advertising. By mastering the art of PPC metrics, learners can significantly contribute to business growth and establish themselves as valuable assets in the digital marketing industry.

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Course Details

Unit 1: Introduction to PPC Metrics
Unit 2: Keyword Research and Selection
Unit 3: Quality Score and Its Impact on PPC
Unit 4: Campaign Setup and Optimization
Unit 5: Ad Copywriting and Testing
Unit 6: Click-Through Rate (CTR) and Its Importance
Unit 7: Cost per Click (CPC) and Budget Management
Unit 8: Conversion Tracking and Analysis
Unit 9: Return on Ad Spend (ROAS) and Profitability
Unit 10: Advanced PPC Metrics and Reporting

Career Path

The **Certificate in PPC Metrics for Business Growth** is designed to equip professionals with the essential knowledge and skills for successful pay-per-click (PPC) campaigns. The course covers three primary roles in the industry, as visualized in the 3D Pie chart below. 1. **PPC Specialist**: Comprising 60% of the field, PPC specialists focus on creating, managing, and optimizing ad campaigns across various platforms. 2. **PPC Manager**: Holding 30% of the roles, PPC managers oversee multiple campaigns, strategizing with clients and mentoring team members. 3. **PPC Analyst**: Making up the remaining 10%, PPC analysts analyze, measure, and report on campaign performance, providing insights for future growth. With this certification, professionals can leverage the rising job market trends and competitive salary ranges in the UK, meeting the high demand for skilled PPC professionals.

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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CERTIFICATE IN PPC METRICS FOR BUSINESS GROWTH
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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