Certificate in PPC Metrics for Business Growth

Name: Certificate in PPC Metrics for Business Growth
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The Certificate in PPC Metrics for Business Growth is a comprehensive course designed to equip learners with essential skills in Pay-Per-Click (PPC) advertising. This course emphasizes the importance of PPC metrics in driving business growth and maximizing ROI.

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AboutThisCourse

With the increasing demand for digital marketing experts, this course provides a timely response to the industry's needs. The course content covers key areas such as PPC campaign setup, keyword research, ad copywriting, bid management, and performance tracking. Learners will gain hands-on experience with popular PPC platforms like Google Ads and Bing Ads. Upon completion, learners will be able to create, manage, and optimize PPC campaigns effectively. This certificate course is ideal for digital marketing professionals, small business owners, and anyone looking to advance their career in PPC advertising. By mastering the art of PPC metrics, learners can significantly contribute to business growth and establish themselves as valuable assets in the digital marketing industry.

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CourseDetails

• Unit 1: Introduction to PPC Metrics
• Unit 2: Keyword Research and Selection
• Unit 3: Quality Score and Its Impact on PPC
• Unit 4: Campaign Setup and Optimization
• Unit 5: Ad Copywriting and Testing
• Unit 6: Click-Through Rate (CTR) and Its Importance
• Unit 7: Cost per Click (CPC) and Budget Management
• Unit 8: Conversion Tracking and Analysis
• Unit 9: Return on Ad Spend (ROAS) and Profitability
• Unit 10: Advanced PPC Metrics and Reporting

CareerPath

The **Certificate in PPC Metrics for Business Growth** is designed to equip professionals with the essential knowledge and skills for successful pay-per-click (PPC) campaigns. The course covers three primary roles in the industry, as visualized in the 3D Pie chart below. 1. **PPC Specialist**: Comprising 60% of the field, PPC specialists focus on creating, managing, and optimizing ad campaigns across various platforms. 2. **PPC Manager**: Holding 30% of the roles, PPC managers oversee multiple campaigns, strategizing with clients and mentoring team members. 3. **PPC Analyst**: Making up the remaining 10%, PPC analysts analyze, measure, and report on campaign performance, providing insights for future growth. With this certification, professionals can leverage the rising job market trends and competitive salary ranges in the UK, meeting the high demand for skilled PPC professionals.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN PPC METRICS FOR BUSINESS GROWTH

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London School of International Business (LSIB)

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05 May 2025

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