Certificate in PPC Metrics for Business Growth
-- ViewingNowThe Certificate in PPC Metrics for Business Growth is a comprehensive course designed to equip learners with essential skills in Pay-Per-Click (PPC) advertising. This course emphasizes the importance of PPC metrics in driving business growth and maximizing ROI.
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โข Unit 1: Introduction to PPC Metrics
โข Unit 2: Keyword Research and Selection
โข Unit 3: Quality Score and Its Impact on PPC
โข Unit 4: Campaign Setup and Optimization
โข Unit 5: Ad Copywriting and Testing
โข Unit 6: Click-Through Rate (CTR) and Its Importance
โข Unit 7: Cost per Click (CPC) and Budget Management
โข Unit 8: Conversion Tracking and Analysis
โข Unit 9: Return on Ad Spend (ROAS) and Profitability
โข Unit 10: Advanced PPC Metrics and Reporting
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