Global Certificate in PPC Metrics: Smart Systems
-- viewing nowThe Global Certificate in PPC Metrics: Smart Systems is a comprehensive course that empowers learners with essential skills in Pay-Per-Click (PPC) advertising. This course comes at a time when businesses are increasingly leveraging digital advertising to reach their target audience.
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Course Details
• PPC Metrics Fundamentals: Understanding Key Performance Indicators (KPIs), return on ad spend (ROAS), cost per click (CPC), click-through rate (CTR), conversion rate, and quality score.
• Google Ads: Setting up and managing a Google Ads account, campaign creation and optimization, keyword research and placement, and using ad extensions.
• Microsoft Advertising: Setting up and managing a Microsoft Advertising account, campaign creation and optimization, keyword research and placement, and using ad extensions.
• Facebook Ads: Setting up and managing a Facebook Ads account, campaign creation and optimization, audience targeting, and using custom conversions.
• LinkedIn Ads: Setting up and managing a LinkedIn Ads account, campaign creation and optimization, audience targeting, and using lead generation forms.
• Amazon Ads: Setting up and managing an Amazon Ads account, campaign creation and optimization, keyword research and placement, and using product targeting.
• Smart Bidding Strategies: Understanding and implementing automated bidding strategies, including target CPA, target ROAS, maximize conversions, and enhanced CPC.
• Attribution Models: Understanding the different attribution models, including last click, first click, linear, time decay, and position-based, and how to apply them to PPC campaigns.
• PPC Metrics Analysis: Using tools such as Google Analytics, Microsoft Advertising UET tags, and Facebook Pixel to analyze PPC metrics and make data-driven decisions.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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