Global Certificate in PPC Metrics: Smart Systems

Name: Global Certificate in PPC Metrics: Smart Systems
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The Global Certificate in PPC Metrics: Smart Systems is a comprehensive course that empowers learners with essential skills in Pay-Per-Click (PPC) advertising. This course comes at a time when businesses are increasingly leveraging digital advertising to reach their target audience.

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AboutThisCourse

It focuses on PPC metrics, providing learners with the knowledge to measure, analyze, and optimize PPC campaigns effectively. The course is designed to meet the growing industry demand for PPC specialists who can drive ROI and business growth. It equips learners with smart systems and strategies to manage PPC campaigns, interpret data, and make data-driven decisions. By the end of the course, learners will have a solid understanding of PPC metrics and how to use them to improve campaign performance. This certificate course is a valuable investment for digital marketing professionals, business owners, and anyone looking to advance their career in the digital marketing industry. It offers a unique opportunity to gain practical skills and knowledge in PPC metrics, a critical aspect of digital marketing.

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CourseDetails

• PPC Metrics Fundamentals: Understanding Key Performance Indicators (KPIs), return on ad spend (ROAS), cost per click (CPC), click-through rate (CTR), conversion rate, and quality score.
• Google Ads: Setting up and managing a Google Ads account, campaign creation and optimization, keyword research and placement, and using ad extensions.
• Microsoft Advertising: Setting up and managing a Microsoft Advertising account, campaign creation and optimization, keyword research and placement, and using ad extensions.
• Facebook Ads: Setting up and managing a Facebook Ads account, campaign creation and optimization, audience targeting, and using custom conversions.
• LinkedIn Ads: Setting up and managing a LinkedIn Ads account, campaign creation and optimization, audience targeting, and using lead generation forms.
• Amazon Ads: Setting up and managing an Amazon Ads account, campaign creation and optimization, keyword research and placement, and using product targeting.
• Smart Bidding Strategies: Understanding and implementing automated bidding strategies, including target CPA, target ROAS, maximize conversions, and enhanced CPC.
• Attribution Models: Understanding the different attribution models, including last click, first click, linear, time decay, and position-based, and how to apply them to PPC campaigns.
• PPC Metrics Analysis: Using tools such as Google Analytics, Microsoft Advertising UET tags, and Facebook Pixel to analyze PPC metrics and make data-driven decisions.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN PPC METRICS: SMART SYSTEMS

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London School of International Business (LSIB)

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05 May 2025

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