Global Certificate in PPC Metrics: Smart Systems
-- ViewingNowThe Global Certificate in PPC Metrics: Smart Systems is a comprehensive course that empowers learners with essential skills in Pay-Per-Click (PPC) advertising. This course comes at a time when businesses are increasingly leveraging digital advertising to reach their target audience.
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⢠PPC Metrics Fundamentals: Understanding Key Performance Indicators (KPIs), return on ad spend (ROAS), cost per click (CPC), click-through rate (CTR), conversion rate, and quality score.
⢠Google Ads: Setting up and managing a Google Ads account, campaign creation and optimization, keyword research and placement, and using ad extensions.
⢠Microsoft Advertising: Setting up and managing a Microsoft Advertising account, campaign creation and optimization, keyword research and placement, and using ad extensions.
⢠Facebook Ads: Setting up and managing a Facebook Ads account, campaign creation and optimization, audience targeting, and using custom conversions.
⢠LinkedIn Ads: Setting up and managing a LinkedIn Ads account, campaign creation and optimization, audience targeting, and using lead generation forms.
⢠Amazon Ads: Setting up and managing an Amazon Ads account, campaign creation and optimization, keyword research and placement, and using product targeting.
⢠Smart Bidding Strategies: Understanding and implementing automated bidding strategies, including target CPA, target ROAS, maximize conversions, and enhanced CPC.
⢠Attribution Models: Understanding the different attribution models, including last click, first click, linear, time decay, and position-based, and how to apply them to PPC campaigns.
⢠PPC Metrics Analysis: Using tools such as Google Analytics, Microsoft Advertising UET tags, and Facebook Pixel to analyze PPC metrics and make data-driven decisions.
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