Executive Development Programme Facebook Live for Growth

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The Executive Development Programme Facebook Live for Growth certificate course is a critical program designed for professionals seeking to expand their digital marketing skills, with a particular focus on Facebook. This course highlights the importance of Facebook as a powerful marketing tool, with over 2.

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About this course

7 billion monthly active users. It is in high industry demand as businesses increasingly turn to social media to reach and engage with their target audiences. Through this course, learners will develop essential skills for career advancement, including creating and implementing Facebook marketing strategies, utilizing Facebook's advertising platform, analyzing data and insights to optimize campaigns, and understanding the latest trends and best practices in social media marketing. By the end of the course, learners will be equipped to lead successful Facebook marketing initiatives and drive growth for their organizations.

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Course Details

Facebook Live Basics: Understanding Facebook Live, setting up a live video, and best practices for a successful broadcast.
Content Strategy: Developing a content strategy for Facebook Live, including identifying target audience, topics, and goals.
Engagement Techniques: Interacting with viewers, responding to comments, and encouraging engagement during live videos.
Promotion and Amplification: Promoting Facebook Live events, amplifying reach through paid and organic methods, and measuring success.
Video Equipment and Production: Utilizing proper video equipment, lighting, and sound for professional-quality Facebook Live broadcasts.
Analytics and Reporting: Analyzing Facebook Live performance data, tracking key metrics, and adjusting strategy for continuous improvement.
Monetization Opportunities: Exploring monetization options, such as Facebook Stars, Brand Collabs, and e-commerce integrations.
Community Building: Building and nurturing a community through Facebook Live, fostering relationships with viewers, and encouraging loyalty.
Crisis Management: Handling unexpected issues during Facebook Live events, managing negative comments, and maintaining a positive brand image.

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Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
EXECUTIVE DEVELOPMENT PROGRAMME FACEBOOK LIVE FOR GROWTH
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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